Opus Innovations Genie Wipes
In history, there hasn’t been a time when the world’s eyes have been so focused on environmental issues and especially on the use of plastics in our day to day lives. Shocking images of the pollution that plastic is causing are never far from view as you scroll on your news feed and many companies are now working hard to reap the environmental and financial rewards of finding alternatives.
Opus Innovations are one such company – they have placed environmental issues at the very heart of their business model. They strive to produce hygiene and baby products that use less plastic and chemicals and provide a real affordable alternative to our needs. We’ve worked with them before when they launched their chemical free sanitiser range, and we were delighted when they returned to us with their brand-new product – Genie Wipes. We were asked to partner with them to create images and video to accompany this brand-new product launch of this innovative wet wipe product.
They start as tiny pellets that take up almost no space and are easy to transport. However, when you add just a few drops of water, they expand to reveal a strong, hard-wearing reusable wipe. Their tiny size in their dry form means that they are ideal slipping into your pocket or bag when you’re out and about so you’re never without a great way of cleaning up – so much handier than a big pack of baby wipes. And best of all, they’re totally plastic free! They asked us to create a mix of still photography and short video clips (both studio video and footage shot in more lifestyle environment) for them to use on their website, social media and other marketing materials. They shipped us their product and then the work began in our studio.
Crawley Commercial Product Photographers
Our studio is a very versatile space where we can shoot both still photos and videos using a variety of backdrops and lighting options. Unsurprisingly, much of work involves capturing product images against a white background as this is required by so many sales portals and is popular with websites as they are so easy to work with. However, when the product itself is white – which is the case with the Genie Wipe pellets – that can provide some lighting difficulties, so they don’t disappear into the background. Professional lighting equipment and years of training mean we are well placed to meet the challenge!
It’s always worth planning ahead when you are getting a product range photographed – thinking of everything you might need in terms of photography and videography and getting it all done at once can be a much more cost-effective way to spend your marketing budget. If you’re looking to launch a new product range or simply refresh your marketing images, just get in touch and we’re happy to talk over your requirements.
#commercialpackshots #CommercialProductStudio #Productphotography
https://www.visualchaosstudios.co.uk/product-photography-opus-genie-wipes/
Comments