Skip to main content

Ghost Mannequin Photography – Showcase the Clothes you Sell

Ghost Mannequin Photography – Showcase the Clothes you Sell

Clothing Photography using the Ghost Mannequin Technique

If your business sells clothing of any sort, you’ll appreciate how important it is to showcase your range in the best possible way to your potential clients. Obviously in a bricks and mortar store, customers are free to touch, feel and try on garments for themselves, but that’s not an option when it comes to online retailing. The trend for online shopping was already on the increase pre-Covid but the fact that we couldn’t visit stores in person for such an extended period, introduced internet purchasing to those who had been slow to turn to it in terms of fashion.  It’s a trend that shows now signs of slowing as even though the stores have reopened, many people have found the experience of browsing huge ranges of clothing online and having them delivered to their door too convenient to stop.

This, and the lockdown boom in new businesses, have meant that there are many new clothing retailers entering the market.  Individuals who had long dreamed of launching their own range finally found the time to do so and folk who only relied on a ‘real life’ store, created their own web presence so that they could keep trading throughout 2020.  This has created a wonderful environment for shoppers looking for unique and designer brands and an incredible opportunity for online retailers to capitalise on this new market. The biggest challenge you face when you are retailing clothing online is creating product imagery that both entices and informs your customers. Your potential buyers need to be able to picture themselves in the clothing – seeing it displayed in a flat lay (however beautifully styled) may not be enough to persuade them to click on that ‘add to basket’ button.  Live model photo shoots will always have a place in fashion retailing, but they are costly and can be difficult to arrange – particularly if you often change or add to your range.

Ghost mannequin photography might be the perfect solution when it comes to showing your customers exactly what you have to offer.  A ghost mannequin is simply a specialised type of mannequin that is designed for clothing photography as it comes with removable parts that, in the photography studio, allow any item of clothing to be captured and presented as having a 3D form without the distraction of any of the actual dummy showing.  The mannequin can be photographed from any angle or to create an interactive ‘image’ which your clients can spin for themselves so they can see what they are buying from any angle they choose.  The more information that you can offer your buyers, the more likely they are to confidently continue through the checkout process.

VisualChaos Studios have designed their ghost mannequin photography service to be affordable for the smaller, owner managed business.  Working from our purpose built studio in Crawley Down, West Sussex, we can work through a product range or any size to create high quality images or video for a surprisingly affordable rate.  A small investment in product photography can make such a huge difference when you are detailing in the competitive world of online retailing.  Just get in touch to discuss your requirements and we are happy to help.

#clothingdummyphotography #clothingphotography #commercialphotography #ghostmannequin #productphotographycrawley



https://www.visualchaosstudios.co.uk/ghost-mannequin-photography-showcase-the-clothes-you-sell/

Comments

Post a Comment

Popular posts from this blog

Why Should Solar Panels be Professionally Maintained?

Why Should Solar Panels be Professionally Maintained? Over the years, panels can suffer faults that remain invisible to the naked eye but which impact their efficiency in terms of generating power. In serious situations these faults can even lead to a fire hazard. So it’s really important to keep up with the maintenance on your panels to keep your installation safe and also to make sure you are making the most of your investment. Obviously, the problem with regular and specialist inspection of your panels is that they are most likely to be in inaccessible areas of your home such as your roof. Having an actual human being up there to manually test each panel can be costly due to the health and safety precautions they have to take and potentially equipment they have to hire in order to gain access, plus you run the risk of damage to your roof structure during the inspection process. However, there is a simple and non-invasive solution that reduces inspection costs and means that if you d...
Post a Comment
Read more

Solar Panel Faults - Common Types and Causes

Solar panels are a popular and efficient source of renewable energy that can last for decades. However, like any other technology, they are not immune to faults. Identifying and fixing faults in solar panels is essential to ensure their long-term functionality. In this article, we will explore the common types of solar panel faults, their causes, and how to prevent them. Solar Panel Faults: Common Types Hot Spots A hot spot is a concentrated area of high temperature on a solar panel, usually across a single cell. It occurs when a section of the panel fails to convert solar energy into electricity and instead absorbs it, causing heating. Hot spots can lead to panel damage, reduce efficiency, and in extreme cases, potentially start a fire. PID (Potential Induced Degradation) PID is an electrical phenomenon that causes a significant drop in the output power of a solar module panel. It occurs when a voltage difference develops between the solar cells and the grounded frame, leading to a le...
Post a Comment
Read more

Common Causes of Solar System Under Performance

Not All Solar Panel Issues are Electrical Cell or String Faults Dirt on the Panels One very common cause of panels not functioning effectively is simply that they have become dirty over time, particularly in urban city locations, this can diminish performance by up to 10%. Regular panel cleaning can solve this problem. Check out our article on how to safely clean your solar panels here. However, if your panels have been on the receiving end of lichen growth or bird droppings, it is possible that hot spot damage has been caused that cleaning off the surface won’t fix. So, once you have cleaned your panels, you might still see that they are not operating at an optimum level. Shadowing / Shaded Panels It might be that your solar panels are being partially shaded.  For example, by trees that have grown since installation. Whilst this won’t damage your panels, it will be worth clearing any overgrown trees and large shrubs so your panels can once again enjoy a clear view of the sun. Degr...
Post a Comment
Read more