Great Product Photography Increases Sales If a picture is worth 1000 words then imagine what this might mean when converted into currency? The photography on your website, social media and product sales pages can make all the difference to your bottom line. Increasingly time-poor consumers have been turning to online shopping as a way to ease the schedule squeeze. A few clicks and your item arrives at your doorstep – saving all that time, expense and effort of visiting a bricks and mortar location. That’s great news if you have an online business but it also means that you are in a competitive area and so you need to make sure your product images send the right message, and stand out from the crowd. Product photography becomes particularly important where a product is new to a customer – your product photography then moves from just being an image to be recognised and added to a basket to being your online salesperson. Customers want to see all the details and so the pictu...
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